Do you remember when the internet was first introduced to the world, all of the website companies started popping up and people were paying thousands and thousands of dollars in order to invest in them? Then, there was a season where those investments tanked, people lost tons of money and many critics felt that putting money into cyberspace was almost as dumb as throwing money down the drain.
It would be interesting to see the looks on the faces of some of those ?internet cynics? now. The truth of the matter is that even though it was just in the early 90s that the internet became accessible to the mass public, it is almost unfathomable to think of existing without it now. No matter what kind of company, most of them now have a website and not just a website, but a Facebook fan page, a Twitter account and even their commercial ads will make sure to mention ?Find us on Facebook? or ?Follow us on Twitter?.
Without a doubt, in an ever-changing world, one thing that is definitely here to stay is the internet.
Therefore, in processing this fact, one thing that should not come of surprise is that internet advertising revenue is on the rise?actually, ?skyrocketing? may be the more appropriate way to describe it. In an economy that remains to be shaky at best, if there is one area that is not even close to suffering, it would be online marketing. So much in fact that it has been recently reported that internet advertising revenue has reached record-breaking earnings of a whopping $17 billion in the first half of 2012; that is up 14 percent from the same time last year.
According to a fairly new report released by the Interactive Advertising Bureau, there are a few reasons why this is the case. One is due to the fact that marketing companies are becoming more and more comfortable with using an internet provider, even via mobile devices and digital video to brand their companies. Another reason is because, as we all know, the internet provides an international platform and international access (a far greater audience that a television commercial or newspaper ad). And still, another reason is due to the fact that there are statistics that solidify the fact that search-related advertising continues to dominate online spending. How much? Well, it actually accounted for almost half of all of the internet advertising revenue during the first half of this year.
There are other forms of online marketing that have seen considerable growth as well. Video ads, which are proving more and more to be the online equivalent of a television commercial has seen an 18 percent gain (it rose to close to $1 billion) this year. Plus, companies in the fields of automotive, financial and telecommunications all spent around $2 billion in online advertising with a large majority of the businesses showing some pretty impressive profits as a direct result.
It is a bit ironic, isn?t it? As many parts of the world are financially struggling, the Word Wide Web only continues to thrive. Whoever underestimated the internet really missed the mark. Big time. It continues to be an investment that pays off. Again, big time.
Sarah is a freelance writer from Calabasas, California. In her spare time she enjoys working with an animal rescue group based in Los Angeles?. View?full?profile
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